World Ferment Day

1 February 2026

If you have a question or want to support World Ferment Day through sponsorship, please contact us via the button below.

World Ferment Day Contact Form

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#HaveYouGotTheGuts?

1 February — A global celebration that turns theory into practice.

On 1 February 2026, we invite you to taste a ferment, make a ferment, share a ferment or host a ferment event.

Three ways to get involved - right now:

🖊️ Sign the Ferment Pledge

Try a ferment, yourself, or with friends and family
📸 Share your story

Join the conversation on Instagram
🌏 Host an event

Host a World Ferment Day gathering

Why World Ferment Day?

Gut health is a cornerstone of all-round health and well-being.

The scientific spotlight on gut microbiota has revealed their vital role in digestion, immunity, metabolism, mental health, and beyond. But here’s the thing: while awareness is growing, too many people stop at the headlines and never take the next, vital step of altering their behaviour.

That’s why I founded World Ferment Day — to transform theory into practice and empower you to improve your food enjoyment and your health by incorporating fermented foods and drinks like sauerkraut, kimchi, kefir and kombucha (and more!) into your life one way or another. Over time, consuming these foods on a regular basis may give you the best guts you’ve ever had!

Have you got the guts to join me, Jo Webster, to celebrate World Ferment Day?

Try a ferment
- Sign the Ferment Pledge

World Ferment Day - Discover the taste and health benefits of fermented foods and drinks

Try a ferment, yourself, or with friends and family. When you sign up to the ferment pledge, you’ll receive:

A starter pack of simple recipes.
A discount code for courses from The Fermentation School.
Social media images to help you spread the word.

📸 Share your story

Join the conversation on Instagram!

Follow:

@world.ferment.day

@jo.webster.health

Tag us in your posts and use the hashtags #WorldFermentDay and #HaveYouGotTheGuts? - and we will do our best to repost your photos!

Together, we’re building a global gallery of ferments - every style, every culture, every body.

🌍 Host an event

Already fermenting or working with food?

Host a World Ferment Day gathering - big or small.

We’ll help you with:

A host toolkit (logos and social templates).
A discount code for specific courses from The Fermentation School.
A feature on our global event map.

Are you a chef or do you work in food?

We would love to help you incorporate World Ferment Day into your restaurant or workplace.

Book a consultation session with one of our experts to support you.

Book a World Ferment Day consultation

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Do you have a preference to work with Jo or Kirsten?

If yes, please select the expert

Give us a brief outline of what support you would like?

This could be help with creating a specific recipe for your restaurant or brand, what you need to consider when hosting a ferment event or how best to accurately communicate about fermentation to your customers.

Please note, a consultation with our experts costs £200 for 1 hour. If more input would be helpful beyond this, a tailored package can be designed to support you. Payment for the initial session is to be paid prior to the session.